Blog & Newsletter WritingGUIDE TO NONFICTION COURSES
Blog & Newsletter Writing is a 10-week workshop, which includes lectures, exercises, and the critiquing of student projects. It’s for beginners or anyone who wants to brush up on the fundamentals. Farther down, you can view a syllabus for this course.
The beauty of a blog or newsletter is you can start one up without anyone’s permission. But how many are well written? Truly interesting or entertaining or useful? Maintained on a regular basis? Enjoyed by a wide circle of people? Precious few.
The key is to write blogs or newsletters so good even total strangers will be drawn to read them.
Here you’ll learn the specialized craft of writing for blogs or newsletters. Creating a concept. Writing with structure, voice, credibility, and a point to each post. Also, setting things up and attracting an audience.
Whether your purpose is to establish a platform, promote a business, or just to spread your creative wings, we’ll show you how to win over readers time and again.
This course does not cover content marketing, but focuses on blogs and newsletters that favor voice and originality.
If you want technical assistance setting up and learning to maintain a blog, consider our One-on-One Blog Launch.
More Covid details
This course gives you a firm grounding in the craft of blog and newsletter writing. Course components:
Workshopping of student blog/newsletter posts (each student presenting work two times)
New York City/Zoom classes
The syllabus varies from teacher to teacher, term to term. Many topics will be similar to those covered in the Online classes.
Concept: Defining blogs and newsletters. Key features of blog/newsletter writing. Finding and focusing topics, audience, uniqueness, name. Author platforms. Blog/newsletters for businesses.
Point: The importance of a point to each post. Finding a fresh or interesting point. Ways to make your point.
Structure: Types of structure—inverted pyramid, feature article, story, meandering, numbered list, other options. Planning a structure.
Voice: Defining and achieving voice. Exploring various voices. Stylistic tips—rhythm, verbs, interesting words, senses, emphasis.
Credibility: Demonstrating expertise—knowledge, accuracy, provability, specificity. Demonstrating excellence through good writing and professionalism. Crafting an About page.
The Flow of Ideas, Part 1: Exploring frequency and length of posts. Techniques for generating ideas.
The Flow of Ideas, Part 2: Types of post to consider—recurring features, questions/discussions, profiles, guest posts, digests. Using curation to create and augment posts. Creating a podcast to complement your blog/newsletter.
Headlines: Types of headline—clear, coy, cryptic. Subtitles. Subject lines. Crafting the best headline.
Setting Things Up: Setting up a blog. Setting up a newsletter. Adding a visual element to your blog or newsletter.
Audience: Techniques for increasing visitors and subscribers. Interacting with your audience. Ways to earn money. Transparency about payment and freebies. Final inspiration.
Note: Content may vary among individual classes.
Stuart Pennebaker has published fiction and poetry (some forthcoming) in JAKE, Unstamatic Mag, and After-Dinner Conversation. Her nonfiction has appeared in CHS Today and the Chronicle-Independent, among others. She is the former fiction editor of LIT and the author of the newsletter Missed Connection. She is Gotham’s Director of Publishing Guidance. Stuart holds a BA from the University of South Carolina and an MFA in Creative Writing from The New School.Read more
has published fiction and poetry (some forthcoming) in JAKE, Unstamatic Mag, and After-Dinner Conversation. Her nonfiction has appeared in CHS Today and the Chronicle-Independent, among others. She is the former fiction editor of LIT and the author of the newsletter Missed Connection. She is Gotham’s Director of Publishing Guidance. Stuart holds a BA from the University of South Carolina and an MFA in Creative Writing from The New School.