See also:
Blog & Newsletter Writing Intensive

Blog & Newsletter Writing

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Blog & Newsletter Writing

Blog & Newsletter Writing is a 10-week workshop, which includes lectures, exercises, and the critiquing of student projects. It’s for beginners or anyone who wants to brush up on the fundamentals. Farther down, you can view a syllabus for this course.

The beauty of a blog or newsletter is you can start one up without anyone’s permission. But how many are well written? Truly interesting or entertaining or useful? Maintained on a regular basis? Enjoyed by a wide circle of people? Precious few.

The key is to write blogs or newsletters so good even total strangers will be drawn to read them.

Here you’ll learn the specialized craft of writing for blogs or newsletters. Creating a concept. Writing with structure, voice, credibility, and a point to each post. Also, setting things up and attracting an audience.

Whether your purpose is to establish a platform, promote a business, or just to spread your creative wings, we’ll show you how to win over readers time and again.

About Blog & Newsletter Writing
Blog & Newsletter Writing

Now I'm excited about getting my newsletter out into the world.

Lucinda Gerlitz

writer

Notes

This course does not cover content marketing, but focuses on blogs and newsletters that favor voice and originality.

If you want technical assistance setting up and learning to maintain a blog, consider our One-on-One Blog Launch.

Upcoming Classes

If you test positive for Covid – Don’t come to class until you test negative. But let your teacher know and we’ll work to give you access to your missed classes via Zoom.

If you show Covid symptoms OR If you have been exposed to someone with Covid – Don’t come to class for at least 5 days after showing symptoms or exposure, and then take a test to confirm that you are negative. Let your teacher know and we’ll work to give you access to your missed classes via Zoom.

If you have any questions about this, you may call (212-974-8377) or email us ([email protected]).
  • Starts Tuesday, September 10
    Online, anytime
    10-Week Workshop
  • Starts Tuesday, October 8
    Online, anytime
    10-Week Workshop

Price

Registration fee $25, paid once per term

See Payment Options

To register for a 10-Week course, you need to pay in full to guarantee your place in class. Or you can pay a $95 deposit plus a $25 registration fee (total $120) to temporarily hold your place, but tuition must be paid in full 10 business days before your class starts or you risk losing your spot.

10-Week

Syllabus

This course gives you a firm grounding in the craft of blog and newsletter writing. Course components:
     Lectures
     Writing exercises
     Workshopping of student blog/newsletter posts (each student presenting work two times)

 New York City/Zoom classes
The syllabus varies from teacher to teacher, term to term. Many topics will be similar to those covered in the Online classes.

Online classes 

Week 1
Concept: Defining blogs and newsletters. Key features of blog/newsletter writing. Finding and focusing topics, audience, uniqueness, name. Author platforms. Blog/newsletters for businesses.

Week 2
Point: The importance of a point to each post. Finding a fresh or interesting point. Ways to make your point.

Week 3
Structure: Types of structure—inverted pyramid, feature article, story, meandering, numbered list, other options. Planning a structure.

Week 4
Voice: Defining and achieving voice. Exploring various voices. Stylistic tips—rhythm, verbs, interesting words, senses, emphasis.

Week 5
Credibility: Demonstrating expertise—knowledge, accuracy, provability, specificity. Demonstrating excellence through good writing and professionalism. Crafting an About page.

Week 6
The Flow of Ideas, Part 1: Exploring frequency and length of posts. Techniques for generating ideas.

Week 7
The Flow of Ideas, Part 2: Types of post to consider—recurring features, questions/discussions, profiles, guest posts, digests. Using curation to create and augment posts. Creating a podcast to complement your blog/newsletter.

Week 8
Headlines: Types of headline—clear, coy, cryptic. Subtitles. Subject lines. Crafting the best headline.

Week 9
Setting Things Up: Setting up a blog. Setting up a newsletter. Adding a visual element to your blog or newsletter. 

Week 10
Audience: Techniques for increasing visitors and subscribers. Interacting with your audience. Ways to earn money. Transparency about payment and freebies. Final inspiration.

Note: Content may vary among individual classes.

Teachers

Julie Zeilinger
Julie Zeilinger

Julie Zeilinger is the creator and founding editor of the blog The FBomb, which is now partnered with the Women’s Media Center as an international blog for socially conscious teens. She is the author of the nonfiction books A Little F’d Up: Why Feminism is Not a Dirty Word (Seal Press) and College 101: A Girl’s Guide to Freshman Year (Prufrock Press), and her nonfiction has appeared in Vox, Forbes, Marie Claire, CNN, and Billboard. She has worked as politics and issues editor at MTV News and as a staff writer for Mic.com. She holds a BA from Barnard College.

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