See also:
Blog & Newsletter Writing

Blog & Newsletter Writing Intensive

GUIDE TO NONFICTION COURSES
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Foundation
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Blog & Newsletter Writing Intensive

The Blog & Newsletter Writing Intensive happens in a short time span (1 day in NYC, or 2 days on Zoom). The course includes a mixture of lectures and assignments. It’s open to writers of any level. Farther down, you can view a syllabus for this course.

The beauty of a blog or newsletter is you can start one up without anyone’s permission. But how many are well written? Truly interesting or entertaining or useful? Maintained on a regular basis? Enjoyed by a wide circle of people? Precious few.

The key is to write blogs or newsletters so good even total strangers will be drawn to read them.

Here you’ll learn the specialized craft of writing for blogs or newsletters. Creating a concept. Writing with structure, voice, credibility, and a point to each post or issue. Also, setting things up and attracting an audience.

 Whether your purpose is to establish a platform, promote a business, or just to spread your creative wings, we’ll show you how to win over readers time and again.

About Blog & Newsletter Writing
Blog & Newsletter Writing Intensive

Engaging, easily digestible, and fun!

Robin McKenna

self-employed

Notes

Upcoming Classes NYC COVID Info

If you test positive for Covid – Don’t come to class until you test negative. But let your teacher know and we’ll work to give you access to your missed classes via Zoom.

If you show Covid symptoms OR If you have been exposed to someone with Covid – Don’t come to class for at least 5 days after showing symptoms or exposure, and then take a test to confirm that you are negative. Let your teacher know and we’ll work to give you access to your missed classes via Zoom.

If you have any questions about this, you may call (212-974-8377) or email us ([email protected]).

Price

Registration fee $25, paid once per term

1-Day

Syllabus

This course gives an overview of the craft of writing for blogs and newsletters. Course components:|
     Brief lectures
     Writing exercises

Topics:
     Concept: Creating a focused concept for your blog/newsletter.
     Point: Finding fresh and interesting points for your posts.
     Structure: Exploring various ways to structure your posts.
     Voice: Bringing your unique voice to your blog/newsletter.   
     Flow of Ideas: 
How to keep your blog/newsletter flowing with new ideas.
     Headlines: 
Techniques for creating eye-catching or appealing headlines.

Note: Content may vary among individual classes.

Teachers

Stuart Pennebaker
Stuart Pennebaker

Stuart Pennebaker is the author of the novel Ghost Fish (Little, Brown). Her fiction and poetry have appeared in JAKE, Unstamatic Mag, and After-Dinner Conversation. Her nonfiction has appeared in CHS Today and the Chronicle-Independent, among others. She is the former fiction editor of LIT and the author of the newsletter Missed Connection. She is Gotham’s Director of Publishing Guidance. Stuart holds a BA from the University of South Carolina and an MFA in Creative Writing from The New School.

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