Blog BasicsGUIDE TO NONFICTION COURSES
Blog Basics is a 4-week class, which includes a mixture of lectures and blog assignments. It’s for beginners or anyone who wants a refresher. Farther down, you can view a syllabus for this course.
Blogs come in all shapes and styles, and have become an established part of the literary, journalistic, professional, and social landscape. They’re a great way to establish a platform as a writer or expert, promote a business, or just let the world know what you’re up to.
Perhaps you would like to start a blog. Or improve your blog. The beautiful thing about blogs is that you don’t have to wait for permission to publish your work. You can just start doing it. The trick, though, is to do it well.
Here you’ll get an overview of the entire blog process—focusing your concept, setting up your blog, generating good content, attracting attention. All under the guidance of an experienced blogger.
I loved it, because it got me going on my blog.
This course is geared for students who are new to blogging, or without much experience in the field.
Some technical advice will be offered, but there is no tech support for setting up or adjusting a blog.
If you wish to focus specifically on blog writing, then consider our Blog Writing course.
More Covid details
Registration fee $25, paid once per term
Anytime, week-long sessions
This course gives you a firm grounding in the basics of blogging, and helps you get a blog off the ground, or refine an existing blog. Course components:
Setting up and receiving feedback on your blog (each student presenting work two times)
The Blogosphere (and You): The spectrum of blogs. Types of blogs—diary, opinion, news/updates, reviews/advice, other. Reasons to blog—money, platform, express/share/be heard. Blog concept. Finding your concept. Blog names.
Setting Up Your Blog: Hosted platforms. Self-hosted platforms—software, web hosts, domain registration. Names—blog, domain, platform. Design. Posts. About page. Widgets/plug-ins. Labeling—categories, tags, favorites, recents, permalinks, archives. Links—internal and external, pingbacks, cited sources. Blogroll. Images,video, audio. Comments. Subscriptions—email, RSS.
Creating Content: Frequency. Length. Focus. Good blog writing. Ideas. Voice. Snark. Spicing up your posts. Mixing it up—images/video/audio/cited sources. Professionalism. Legal issues. Dangers of blogging.
Connecting to the World: Search engines. Keywords and tags. Links—direct, internal, from other blogs, enticements. Tracking traffic. Interacting with visitors. Social media—networks, microblogs, bookmarking, sharing sites. Making money—advertisements, merchandising, contributions. Freelance blogging.
Note: Content may vary among individual classes.
David Title is a partner at Bravo Media where he oversees creative development and strategic partnerships. He ran the blog MyMediaMusings and consults on personal and commercial blogging efforts. He has worked in feature film and TV development, web series production, social media promotion, podcasting, and experiential marketing. He holds a BA from Hampshire College and an MFA in Directing from Rutgers University.Read more
is a partner at Bravo Media where he oversees creative development and strategic partnerships. He ran the blog MyMediaMusings and consults on personal and commercial blogging efforts. He has worked in feature film and TV development, web series production, social media promotion, podcasting, and experiential marketing. He holds a BA from Hampshire College and an MFA in Directing from Rutgers University.