Social Media
Social Media is an Intensive, meaning it happens in a short time span (1 day in NYC, or 2 days on Zoom). The course includes a mixture of lectures and exercises. It’s open to writers of any level. Farther down, you can view a syllabus for this course.
Social media is an essential tool for boosting the presence of individuals and businesses. Writers of all kinds use social media to attract an audience for their work. And businesses of all kinds use social media to increase awareness and sales. It’s not just a good way to stay in touch or waste time; it’s a necessary tool for success.
Social media, however, is an evolving form, changing monthly, and you must stay abreast of the latest developments. Here you will learn how to best utilize social media, as well as explore the major platforms—Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube.
Knowledge is power, and this course will show you how to unleash the enormous potential of social media.
It shows you how each platform can be used for different purposes and how you don't have to engage with everything to put yourself out there. Based on your personal/business situation, the course will show you how you can make the best use of social media and have fun doing it.
Danielle Foley
employee communication consultant
Upcoming Classes
Syllabus
This course gives an overview of how writers and businesses can utilize social media. Course components:
Brief lectures
Writing exercises
Topics:
Landscape: Understanding the similarities and differences among the major social media platforms.
Audience: Tips for building an audience for your social media presence.
Promotion: Techniques for promoting yourself or your business, both directly and indirectly.
Note: Content may vary among individual classes.
