See also:
Blog Basics Intensive

Blog Basics

GUIDE TO NONFICTION COURSES
Nonfiction Pathways
Foundation
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If you know what kind of nonfiction to write...
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If you want a rather short course...
Next Steps
After completing a Level I ten-week course...
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If you hope to get published somewhere...
Blog Basics

Blog Basics is a 4-week class, which includes a mixture of lectures and blog assignments. It’s for beginners or anyone who wants a refresher. Farther down, you can view a syllabus for this course.

Blogs come in all shapes and styles, and have become an established part of the literary, journalistic, professional, and social landscape. They’re a great way to establish a platform as a writer or expert, promote a business, or just let the world know what you’re up to.

Perhaps you would like to start a blog. Or improve your blog. The beautiful thing about blogs is that you don’t have to wait for permission to publish your work. You can just start doing it. The trick, though, is to do it well.

Here you’ll get an overview of the entire blog process—focusing your concept, setting up your blog, generating good content, attracting attention. All under the guidance of an experienced blogger.

About Blog Basics
Blog Basics

Perfect for someone who is looking to jumpstart their blogging hobby or wants to learn more about the function blogs play in online media today.

Rebekah Waddell

communications assistant

Notes

This course is geared for students who are new to blogging, or without much experience in the field.

Some technical advice will be offered, but there is no tech support for setting up or adjusting a blog.

If you wish to focus specifically on blog writing, then consider our Blog Writing course.

Upcoming Classes

To ensure everyone's good health, students in NYC classes must provide proof of full Covid vaccinations (the initial series of Covid vaccines plus at least one booster). We will accept your Covid vaccine card (or a digital scan), a NY State Excelsior digital card, or another form of government-approved proof. We will contact you before class begins about showing us proof. Also, we will require masks in the classrooms and Gotham premises.

More Covid details

Price

Registration fee $25, paid once per term

4-Week

Syllabus

This course gives you a firm grounding in the basics of blogging, and helps you get a blog off the ground, or refine an existing blog. Course components:
     Lectures
     Setting up and receiving feedback on your blog (each student presenting work two times)

Week 1
The Blogosphere (and You): The spectrum of blogs. Types of blogs—diary, opinion, news/updates, reviews/advice, other. Reasons to blog—money, platform, express/share/be heard. Blog concept. Finding your concept. Blog names.

Week 2
Setting Up Your Blog: Hosted platforms. Self-hosted platforms—software, web hosts, domain registration. Names—blog, domain, platform. Design. Posts. About page. Widgets/plug-ins. Labeling—categories, tags, favorites, recents, permalinks, archives. Links—internal and external, pingbacks, cited sources. Blogroll. Images,video, audio. Comments. Subscriptions—email, RSS.

Week 3
Creating Content: Frequency. Length. Focus. Good blog writing. Ideas. Voice. Snark. Spicing up your posts. Mixing it up—images/video/audio/cited sources. Professionalism. Legal issues. Dangers of blogging.

Week 4
Connecting to the World: Search engines. Keywords and tags. Links—direct, internal, from other blogs, enticements. Tracking traffic. Interacting with visitors. Social media—networks, microblogs, bookmarking, sharing sites. Making money—advertisements, merchandising, contributions. Freelance blogging.

Note: Content may vary among individual classes.

Teachers

David Title
David Title

David Title is a partner at Bravo Media where he oversees creative development and strategic partnerships. He ran the blog MyMediaMusings and consults on personal and commercial blogging efforts. He has worked in feature film and TV development, web series production, social media promotion, podcasting, and experiential marketing. He holds a BA from Hampshire College and an MFA in Directing from Rutgers University.

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